We originally wanted to call our iced treats “ice cream” because that’s what people think when they see a frozen tub. However, we couldn’t use the word “ice cream” because our products didn’t contain any dairy. Ice cream is defined as a frozen food made from a mixture of dairy products, containing at least 10% milkfat.

So, instead we named them “Nutritious Iced treats” because they contain some nutritious ingredients. It was also important to only include ingredients that were edible to us humans so if anyone made the mistake of grabbing the wrong tub in their freezer they would have no nasty surprise. In fact many people have tried them (including us of course) and we can tell you that they taste delicious.

All our iced treats are 100% vegetarian. They all contain fruit, Aloe Vera and flaxseed oil as well as other vegetarian ingredients. We have been asked many times why we didn’t use meat based ingredients.  Dogs, contrary to popular belief, are not solely carnivores. Cats, on the other hand, are known as obligate carnivores, which means they absolutely have to have meat to survive. Dogs are what are known as omnivores, which means that to stay healthy they do require a variety of types of foods in their diet ranging from fruits and vegetables through to meat.

Meat does form the basis of the diet and is required to provide protein and other essential nutrients and elements to the metabolic system. Fruits and vegetables are also required to provide vitamins, minerals and of course fibre.  So we considered fruits and vegetables that we know dogs like and are good for them. These included apple, banana, carrot and strawberry.